AI ethics and values

The trail to equality starts with transparency, education, inclusion, community, and the commitment to making a better world.

"We know the technology is not inherently good or bad. It is what we do with it that matters. And that is why we are making the ethical and humane use of technology, a strategic initiative at Salesforce. We have to make sure that technology strengthens our societies, instead of weakening them. Technology needs to improve the human tradition, not undermine it."

Marc Benioff
Salesforce, Chairman & Co-CEO

Defining AI ethics

We explore the ethics of AI and bring awareness of key issues to internal employees, customers, and the public alike.


Equality is a core value at Salesforce. We believe that businesses can be powerful platforms for social change and that our higher purpose is to drive Equality for all.

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